For the most part, I have been responsible for the promotion and sales of my portraiture and other oil paintings. But like many artists, I often felt uncomfortable talking about my art and closing the sale. I 'd like to share with you the art business books I have personally found helpful to navigate the art biz world. What books have helped you?
- Starving to Successful The Fine Artist's Guide to getting Into Galleries and Selling More Art by J. Jason Horejs. With a professional artist as a father, Jason Horejs grew up in the art world. He has owned the successful Xanadu Gallery, in Scottsdale, Arizona since 2001. Very respectful to artists, and passionate for art, he generously shares his insights into the art world in a sincere manner. If you have ever taken a workshop with, read his books, his blogs, or otherwise dealt with Mr. Horejs, you already know he is quickly becoming a respected artists' guru, if not one already.
- How to Sell Art A systematic Approach to Creating Relationships with Collectors and Closing the Sale by J. Jason Horejs More helpful how-to information, perfect for the artist and the gallery owner who wish to build, and improve relationships with the collector, and therefore do the same for sales.
- My Painting is Done, Now What Do I Do? Simple Business Solutions for Artists by Suzie Seery-Lester . Suzie Seery- Lester is an established wildlife artist from Florida, U.S.A. Along with her world-renowned wildlife artist partner John Seery-Lester , she has travelled the world, culminating years of experience in creating art, art marketing, and selling art in art fairs and exhibitions. She shares her knowledge of practical business applications in this terrific handbook on how to keep track of inventory, shipping, price setting, and preparing for the show. I normally do not do the art fair thing, but when a family member for whom I cared, took seriously ill right before my first art fair, this book was a bible-of-a-check-list on how to prepare and what to bring. I did not forget one thing, and the trauma that was going on in my personal life was not evident in my professional one. Thank you, Suzie Seery- Lester!
- Self Promotion for the Creative Person Get the word out about who you are and what you do by Lee Silber. The very first art business book I bought, it is now over 10 years old. But holy smokes, click the link above to Lee Silber. This man has been busy! I admit I haven't read it recently, but definitely was a help in how to market without money, a problem most artists face, and Mr. Silber definitely knows how to promote.
- Artist Survival Skills How to Make a Living as a Canadian Visual Artist by Chris Tyrell. Mr. Tyrell ran the Presentation House Gallery and worked for decades with visual artists. He is now an arts consultant and teaches the business of visual arts practice at Emily Carr University, British Columbia. I'm a Canadian artist so it was great to read a book that uses Canadian specific examples. I see Mr. Tyrell has a 2011 book out Making It! on case studies of successful artists
Also: A helpful booklet. Survival Skills A Visual Artist's Guide to Professional Practice. Originally published by Visual Arts Ontario, it looks like it no longer is available. However, CARFAC ( (Canadian Artists' Representation/le Front des artistes Canadians) offers a good choice of artists help publications http://www.carfacontario.ca/page/cat/publications/